Recently I undertook a design project for photography studio Everything Beautiful to help them overhaul the visual brand of the company. From initial discussions I knew right away we wanted to steer clear of conventional photography cliches and metaphors. The logo mark was decided on after thorough exploration because it did not scream photography at the onset and would not pigeonhole the client in a particular market. The type used in the logo was a very organic version of helvetica that spoke equal parts simplicity and authenticity.
In that vein, texture and imperfections were also used on large blocks of color and even on type treatments, appearing as if the elements were rolled or stamped on. This type of visual would clearly showcase the brand as a specialized, boutique operation.